Can someone explain this to me?

This was an ad on the NYT's homepage today. Why would I want to carry a canteen? Would this be in addition to my purse? Would it fit into my purse? Would I wear it over my shoulder while working out? Why can't I just use a Nalgene or Klean Kaneteen?
I'm watching the NCAA final, a tip off time of 9:21 was just too much for me to go to a bar on a school night. Especially when I'm not feeling 100%. UNC is winning by 23 points, my bracket just might redeem itself in the end.
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